KIM ROMAN
SENIOR VICE PRESIDENT, MARKETING AND COMMUNICATIONS

Kim Taylor Roman is an energetic, accomplished marketing executive and entrepreneur with more than 26 years of experience leading initiatives and marketing strategy for associations, nonprofits, government, and business. She is responsible for driving Apptis strategic marketing through integrated branding, advertising, internal and external communications, public relations, and partner alliances with IT industry leaders.

Kim joined the company when it was known as IT reseller, PlanetGov.  In 2003, Kim spearheaded the company’s rebranding and integration of five companies into Apptis — successfully redefining it in the marketplace as an enterprise-wide IT solutions leader. Over the next years, she evolved the company’s marketing and communications helping to solidify its position as a full systems integrator.

Prior to joining Apptis, Kim established and owned two successful marketing companies. The Final Product (TFP) was a pioneer in providing integrated direct mail production, electronic marketing, and consulting under the umbrella of one company. In 1998, TFP garnered $6 million in annual sales. Johnson Studios, an art and graphics design studio affiliated with TFP, was founded to fill demands for a cost effective and client focused marketing company for the direct mail industry.

Kim is a member of the Chief Marketing Officer (CMO) Council, International Association of Business Communicators, GovMark Council, and the American Marketing Association.  A strong believer in social responsibility and community service, Kim is a leader and community supporter through her involvement with the National Race for the Cure (breast cancer benefit), Red Cross, Salvation Army, and has provided corporate sponsored support for The Women’s Center in Vienna, VA.